Retention Mentor — Email Marketing Coaching for E-Commerce
Email marketing coaching for e-commerce

Turn One-Time Buyers Into Loyal Customers With Email

Learn how to build Klaviyo flows, write campaigns that convert, and grow your e-commerce revenue through retention — without relying on paid ads.

TW
AL
RP
JK
SM
Joined by 1,800+ store owners who grew email revenue
📨
48.6%
Open Rate — Welcome Flow
📈
38% of revenue
Now from email alone
Works with
Klaviyo
Shopify
Mailchimp
ActiveCampaign
Omnisend
Drip
WooCommerce
38%
Avg Email Revenue Share
Achieved by students in 90 days
kr19.2M
Email Revenue Generated
Tracked across student stores
1,800+
Store Owners Enrolled
From 39 countries worldwide
30-Day
Money-Back Guarantee
No questions, full refund
The Framework

Your Path to Email-Driven Revenue

A systematic 4-phase method that transforms your email list from a cost centre into your most profitable marketing channel.

01

Audit & Strategy

We diagnose your current email setup, identify revenue gaps, and build a 90-day roadmap tailored to your store's stage and goals.

02

List & Template Setup

Configure your ESP, import your list with proper segmentation, and set up your brand email templates that convert. Klaviyo-first approach.

03
LIVE FLOW

Build Automated Flows

Launch your core revenue flows: Welcome, Abandoned Cart, Post-Purchase, Browse Abandon, and Win-Back. Each with proven templates and copy.

04

Campaign Cadence & Scale

Run weekly campaigns with A/B tested subject lines, segment-based personalisation, and a campaign calendar that keeps your list engaged and buying.

What You'll Master

Every Tool You Need to Own Your List

From Klaviyo fundamentals to advanced segmentation and copywriting — this programme covers the complete email marketing stack for e-commerce.

⚙️

Klaviyo Mastery (A–Z)

Hands-on setup walkthroughs: account structure, integrations, custom properties, metric-based triggers, and template editor deep dives. No prior experience needed.

✉️

Email Copywriting That Converts

Subject line formulas, preview text tactics, email body frameworks (AIDA, PAS, storytelling), and CTA optimisation. Includes 30+ fill-in-the-blank copy templates.

🎯

Segmentation & Personalisation

Build hyper-targeted segments based on purchase behaviour, LTV, engagement level, and product affinity. Send the right email to the right person at the right time.

📊

Analytics, Deliverability & List Health

Read your Klaviyo dashboard like an expert. Monitor open rates, revenue per recipient, deliverability scores, and clean your list to protect your sender reputation.

🚀

List Growth & Lead Capture

Opt-in pop-up strategy, lead magnet creation, post-purchase sign-up funnels, and SMS + email combo tactics to grow a high-quality, engaged subscriber base.

Klaviyo — Abandoned Cart Flow
🛒
Trigger: Started Checkout
Segment: All, not purchased
Entry
⬇ Wait 1 hour
📧
Email 1 — Gentle Reminder
"Did you forget something?"
51.2%
Open rate
⬇ Wait 24 hours · Not purchased
📧
Email 2 — Social Proof
"Here's what others say…"
38.7%
Open rate
⬇ Wait 48 hours · Not purchased
📧
Email 3 — Urgency + Offer
"Last chance — 10% off expires tonight"
29.4%
Open rate
kr12,140
Revenue this month
↑ 18% vs last month
9.3%
Conversion rate
↑ 2.4pts improvement
kr470.80
Revenue per recipient
↑ Top 10% benchmark
3 emails
Flow length
✓ Fully automated
Core Email Flows

The 6 Flows That Drive 80% of Email Revenue

You'll build, test, and launch every one of these inside the programme — with our copy templates, design guidelines, and flow blueprints.

👋

Welcome Series

Your brand's first impression. A 5-email sequence that educates subscribers, builds trust, and drives the first purchase with a compelling offer.

⚡ Avg 48% open rate
🛒

Abandoned Cart Recovery

Recapture lost sales with a 3-email sequence that uses social proof, urgency, and a strategic incentive to close the deal.

💰 Recovers 8–12% of carts
📦

Post-Purchase Upsell

Maximise customer LTV with a timed upsell flow. Recommend complementary products, collect reviews, and build loyalty right after delivery.

📈 22% repeat purchase rate
🔍

Browse Abandonment

Reach high-intent shoppers who viewed products but didn't add to cart. A 2-email nudge sequence with personalised product recommendations.

✉️ 38% avg open rate
💤

Win-Back Campaign

Re-engage lapsed customers (60–120 day inactives) before they churn permanently. Includes subject line playbook for maximum reactivation.

🔁 15% reactivation rate
🎂

VIP & Loyalty Flow

Reward your best customers and increase purchase frequency. Triggered by spend thresholds, this flow turns good buyers into brand advocates.

⭐ 3.2x LTV improvement
Who This Programme Is For

Designed for Every Stage of Growth

Whether you've never sent a campaign or you're managing a 100K list, Retention Mentor meets you where you are.

📦

New Store Owners

You're just launching your store and want to build email the right way from day one — no bad habits, no wasted time.

  • Zero-to-Klaviyo setup
  • First 500 subscribers guide
  • Beginner flow templates
  • Weekly beginner Q&A calls
🚀

Growing Store Owners (£10K–£100K/mo)

You're getting sales but email is bringing in less than 20% of revenue. You know you're leaving money on the table.

  • Advanced flow architecture
  • Segmentation deep dives
  • Campaign calendar system
  • Revenue attribution audits
💼

Agency Owners & Freelancers

You manage email for clients and want sharper strategy, faster delivery, and the ability to charge higher retainers.

  • Client onboarding SOPs
  • Reporting templates (Loom)
  • White-label flow blueprints
  • Certification of completion
Student Results

Real Numbers, Real Stores

These results are from students who implemented the Retention Mentor system on their own stores in the first 90 days.

kr0→kr50K
Monthly email revenue
Built 3 core flows and ran weekly campaigns for the first time. Email went from 0% to 41% of total revenue in 74 days.
Sarah M. — Skincare brand, Sydney
Welcome + Cart + Post-Purchase
48%
Average open rate
Was getting 18% before the programme. Rewrote subject lines, fixed sending domain, and rebuilt segments from scratch. Deliverability transformed.
James K. — Homewares, Melbourne
List Health Module
3.8x
Customer LTV increase
Post-purchase flow and VIP loyalty programme drove repeat purchases from 11% to 38%. The win-back alone recovered kr14,200 in lost revenue.
Priya T. — Fashion, Brisbane
Post-Purchase + Win-Back
Testimonials

What Our Students Are Saying

★★★★★

"I'd been ignoring email for 2 years. After the first 3 modules I set up my welcome flow and it made kr11k in the first week — while I was sleeping. The templates are gold."

TW
Tom W.
Pet supplies, Sydney AU
↑ kr11,800 in week 1
★★★★★

"The abandoned cart module alone paid for the entire course in 48 hours. I had no idea how much revenue I was leaving behind. The copywriting frameworks are seriously that good."

AL
Anika L.
Activewear brand, Melbourne AU
↑ ROI in 48 hours
★★★★★

"As a Klaviyo email manager for clients, this filled every gap I had. The segmentation and deliverability modules are the best I've found anywhere — and I've done 6 other courses."

RP
Ryan P.
Email marketing agency, Brisbane AU
↑ Manages 14 e-com clients
★★★★★

"My open rates were terrible — 14%. After the deliverability module and list-cleaning session, I'm at 46%. I had no idea the problem was my sending domain and segment hygiene."

JM
Jessica M.
Candle & home brand, Auckland NZ
↑ 14% → 46% open rate
★★★★★

"Email now brings in 44% of my revenue and I only send 2 campaigns per week. The campaign calendar template means I never stare at a blank page. Completely changed how I think about marketing."

KC
Kevin C.
Supplements brand, Perth AU
↑ 44% of revenue from email
★★★★★

"The Discord community is genuinely the best part. I posted my flow and got feedback from 3 other students and the head coach within an hour. Worth every cent for the community alone."

SN
Sophie N.
Fashion accessories, Adelaide AU
↑ 2.8x email-driven LTV
🛡️

30-Day Results Guarantee

Set up your Welcome Flow and Abandoned Cart Flow following our step-by-step modules. If you don't see measurable email revenue within 30 days of joining, we'll refund every cent — no questions, no delays.

Full refund within 24 hours
Keep all your PDF resources
No hoops to jump through
Pricing

Choose Your Learning Path

All prices in Danish (DKK). All plans include our 30-day money-back guarantee and lifetime access to course materials.

Starter
DKK 599
one-time · lifetime access

The essentials for store owners who want to learn email marketing fundamentals and launch their first flows.

  • Full core course (10 modules)
  • Klaviyo A–Z setup walkthrough
  • 3 core flow blueprints (Welcome, Cart, Post-Purchase)
  • 4 PDF guides (copywriting, flows, templates, deliverability)
  • Discord community access (all members)
  • 30-day money-back guarantee
  • Monthly live coaching calls
  • Email audit & feedback
  • 24/7 direct support chat
Get Started
Pro Accelerator
DKK 5695
one-time · lifetime access

Full programme plus personalised coaching and expert account reviews — for serious operators who want fast, confident results.

  • Everything in Growth
  • 2× 1-on-1 Klaviyo account review sessions (60 min each)
  • All 12 PDF playbooks + all future releases
  • Weekly group coaching calls
  • 24/7 priority direct support (Discord + email)
  • Personal email audit with written report
  • Deliverability deep-dive session
  • Retention Mentor Certified badge
  • Access to alumni community (lifetime)
Get Pro Access
Done-With-You
DKK Custom
tailored to your store

For stores doing DKK 80K+/month who want our team to build, launch, and coach their entire email strategy hands-on.

  • Everything in Pro
  • Dedicated email strategist assigned
  • All 6 flows built for you (not just guided)
  • Weekly 1-on-1 strategy calls
  • Custom Klaviyo template design
  • Real-time Slack channel access
  • Monthly performance report
  • Quarterly strategy review
  • List growth strategy session
Book a Free Call
FAQs

Questions?
We've Got You.

Everything you need to know before enrolling. Can't find your answer? Reach out directly.

✉️
hello@retentionmentor.com
💬
Live chat · Mon–Fri 9am–6pm AEST
🎓
Discord community for enrolled students
?
Do I need Klaviyo to join? What if I use Mailchimp or Omnisend? +
The core programme is Klaviyo-first because it's the most powerful ESP for e-commerce. However, the strategy, copywriting, segmentation, and flow logic apply to any platform. We also have bonus modules covering Omnisend and Mailchimp migration.
How big does my email list need to be to benefit? +
You can start with zero subscribers. We cover list growth strategy, opt-in pop-up setup, and lead capture from Module 2. Many students see results from flows even with lists under 500 — it's about quality, not just size.
How long does it take to see results? +
Most students see their first automated flow revenue within 48–72 hours of completing Module 3 (flow setup). A full email system typically takes 2–3 weeks to implement. Students on the Growth plan, using the campaign calendar, typically see 25–40% revenue from email within 60 days.
What does the Discord community include? +
The Discord has channels for: daily wins, flow reviews, copy feedback, campaign calendars, deliverability help, and general strategy Q&A. The Retention Mentor coaching team is active daily and all members can post their flows and campaigns for peer review.
What are the PDF guides and what do they cover? +
Each PDF is a 20–40 page deep-dive playbook. Titles include: Email Copywriting Bible, Subject Line Swipe File (200+ lines), Klaviyo Segmentation Handbook, The List Growth Playbook, Abandoned Cart Blueprint, Deliverability & List Health Guide, and the 12-Month Campaign Calendar.
What's covered in the monthly coaching calls? +
Each monthly call runs 75–90 minutes. The first 30 minutes covers a current email marketing topic (A/B testing, new Klaviyo features, campaign strategy for upcoming events). The remainder is open Q&A and live account hot seats where we review real student campaigns and flows together.
How does the 30-day money-back guarantee work? +
Complete Modules 1–4, launch your Welcome Flow and Abandoned Cart Flow using our templates, and if you don't see any email-driven revenue within 30 days, email us for a full refund. We process it within 24 hours — no lengthy forms, no awkward calls.
Is this suitable for B2B or service businesses? +
Retention Mentor is specifically designed for e-commerce (physical products and digital goods). The flow logic, segmentation strategies, and Klaviyo setup are all optimised for product-based Shopify and WooCommerce stores. B2B businesses would need a different approach to email nurturing.

Your Email List Is a Goldmine — Start Mining It

Stop leaving 30–40% of your e-commerce revenue on the table. Join 1,800+ store owners who turned email into their most profitable channel.

🛡️ 30-Day Money-Back Guarantee
Instant Access on Enrolment
💬 Discord Community Included
📄 PDF Playbooks Included